Mastering Google Ads – A Practical Step-by-Step Guide

Digital Marketing Skill CourseskotapridekotaJune 30, 20250 Comments

Mastering Google Ads – A Practical Step-by-Step Guide
Course Overview:
Learn Google Ads from scratch and become proficient in creating and managing successful campaigns. This hands-on course covers everything from setting up a Google Ads account to optimizing and analyzing campaigns.

Course Outline:
Module 1: Introduction to Google Ads

• Overview of Google Ads platform
• Benefits of using Google Ads
• Setting up a Google Ads account

Module 2: Keyword Research and Planning

• Understanding keyword research
• Using Google Keyword Planner
• Identifying relevant keywords

Module 3: Creating Campaigns and Ad Groups

• Campaign types (Search, Display, Shopping, Video)
• Ad group structure and organization
• Creating ads (text, image, video)

Module 4: Bidding Strategies and Budgeting

• Understanding bidding strategies (CPC, CPM, CPA)
• Setting budgets and bid adjustments
• Automated bidding options

Module 5: Ad Extensions and Formats

• Ad extensions (site links, callouts, call extensions)
• Ad formats (responsive search ads, image ads)

Module 6: Campaign Optimization and Analysis

• Tracking conversions and metrics
• Analyzing campaign performance
• Optimizing campaigns for better ROI

Module 7: Advanced Topics and Best Practices

• Remarketing and audience targeting
• Ad scheduling and geo-targeting
• Advanced bidding strategies

Practical Exercises:

• Setting up a Google Ads campaign
• Creating ad groups and ads
• Optimizing campaigns for better performance
• Analyzing campaign results

Course Format:

• Video lessons
• Practical exercises and quizzes
• Downloadable resources (templates, checklists)

Target Audience:

• Digital marketers
• Small business owners
• Entrepreneurs
• Anyone interested in learning Google Ads

For More Information:

Contact Number: 9828036274
Website: www.kotaprideacademyonline.com
Email: Online@kotapride.com