Complete Performance Marketing Course in Kota – Learn Facebook & Google Ads with Live Projects

In today’s digital world, businesses are shifting rapidly from traditional marketing to result-driven online advertising. Whether you are a student, freelancer, business owner, or job seeker, learning Performance Marketing can open the door to high-income opportunities, freelancing, and business growth.

Kotapride brings you a Complete Performance Marketing Course designed to teach you everything from basic digital marketing concepts to advanced advertising strategies using Facebook Ads, Instagram Ads, Google Ads, Lead Generation, Retargeting, Funnel Building, and much more.

If you want to become a skilled Digital Marketer and generate real business results, this course is the perfect starting point.

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Course Duration & Fees

• Course Duration: 2 Months 15 Days (2.5 Months)
• Course Fees: ₹29,999/-
• Mode: Online / Offline
• Training Type: Practical + Live Projects
• Suitable For: Students, Business Owners, Freelancers & Job Seekers

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Why Learn Performance Marketing?

Performance Marketing is one of the fastest-growing skills in the digital industry because businesses only pay when they get measurable results like:

• Clicks
• Leads
• Sales
• Website Traffic
• Form Submissions

Unlike traditional marketing, performance marketing allows businesses to track every rupee spent and optimize campaigns for maximum ROI.

Benefits of Performance Marketing

• Low-budget advertising options
• Real-time campaign tracking
• Exact audience targeting
• Faster business growth
• High return on investment (ROI)
• Scalable lead generation

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What You Will Learn in This Course

This course is specially designed to provide practical training with real-world projects. You will learn:

1. Introduction to Performance Marketing

• Fundamentals of digital advertising
• Traditional vs digital marketing
• Understanding marketing funnels
• How performance-based advertising works

2. Digital Marketing Basics

Learn important marketing terms such as:

• Impression
• Reach
• CTR
• CPC
• Conversion
• Engagement
• ROI

CTR Formula:
$CTR = \frac{Clicks}{Impressions} \times 100$CTR=ImpressionsClicks​×100

CPC Formula:
$CPC = \frac{Total\ Spend}{Total\ Clicks}$CPC=Total ClicksTotal Spend​

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Facebook & Instagram Ads Training

You will learn how to run high-converting ads using Meta platforms.

Topics Covered:

• Facebook Business Manager Setup
• Ad Account Creation
• Meta Pixel Setup
• Instagram Integration
• Audience Targeting
• Lookalike Audiences
• Retargeting Campaigns
• Lead Generation Ads
• WhatsApp Ads

Ad Objectives You Will Learn

• Awareness Campaigns
• Traffic Campaigns
• Engagement Ads
• Lead Generation Ads
• Sales Campaigns

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Google Ads Mastery

Learn to run profitable campaigns using Google Ads.

Google Ads Types Covered

• Search Ads
• Display Ads
• YouTube Ads
• Shopping Ads

Keyword Research Training

You will learn:

• Broad Match Keywords
• Phrase Match Keywords
• Exact Match Keywords
• Competitor Keyword Research
• Keyword Planning Strategies

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Landing Page Optimization

A successful ad campaign depends heavily on a good landing page.

You Will Learn:

• High-converting landing page design
• CTA optimization
• Mobile-friendly layouts
• Form optimization
• Trust-building elements
• Fast-loading page techniques

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Lead Generation Training

Lead generation is one of the most important skills for agencies and businesses.

Platforms Covered

• Facebook Lead Ads
• Google Search Ads
• LinkedIn Ads
• WhatsApp Marketing

Lead Magnet Ideas

• Free Ebook
• Discount Coupons
• Free Consultation
• Free Demo
• Price Lists

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Pixel & Tracking Setup

Tracking helps advertisers measure campaign success.

Topics Covered

• Meta Pixel Setup
• Conversion Tracking
• Retargeting Setup
• Audience Building
• Event Tracking

You will also learn website tracking using Google Analytics.

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E-commerce Performance Marketing

This module focuses on scaling online stores and e-commerce businesses.

Learn:

• Product Funnel Strategy
• Add-to-Cart Campaigns
• Purchase Optimization
• Dynamic Product Ads
• Customer Retargeting

Platforms Covered

• Shopify
• WooCommerce
• Amazon

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Advanced Performance Marketing Topics

Advanced modules include:

• Conversion API
• Funnel Building
• AI Creatives
• Email Funnels
• CRM Integration
• Marketing Automation
• WhatsApp Automation
• Lookalike Scaling

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Important Marketing KPIs

ROAS Formula:
$ROAS = \frac{Revenue}{Ad\ Spend}$ROAS=Ad SpendRevenue​

Conversion Rate Formula:
$Conversion\ Rate = \frac{Conversions}{Visitors} \times 100$Conversion Rate=VisitorsConversions​×100

CPL Formula:
$CPL = \frac{Total\ Spend}{Total\ Leads}$CPL=Total LeadsTotal Spend​

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Freelancing & Agency Setup

This course also helps you build a career in freelancing and agency services.

Freelancing Platforms

• Fiverr
• Upwork
• Freelancer
• LinkedIn

Services You Can Offer

• Facebook Ads Management
• Google Ads Services
• Lead Generation
• Social Media Marketing
• WhatsApp Marketing

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Who Should Join This Course?

This course is ideal for:

• Students
• Freelancers
• Job Seekers
• Startup Owners
• Business Owners
• Marketing Professionals
• Agency Owners

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Why Choose Kotapride Performance Marketing Course?

Key Benefits:

• 100% Practical Training
• Live Projects & Real Case Studies
• Industry Expert Trainers
• Step-by-Step Learning
• Online & Offline Classes
• Lifetime Support & Guidance
• Certificate of Completion
• Freelancing Guidance
• Real Business Examples

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Career Opportunities After This Course

After completing this course, you can:

• Work as a Performance Marketer
• Start Freelancing
• Launch Your Own Agency
• Handle Client Ads
• Generate Business Leads
• Scale E-commerce Brands
• Earn High Income Online

Performance Marketing is one of the most powerful digital skills in today’s online business world. With proper learning, testing, and consistency, you can build a successful career and grow businesses effectively.

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Contact Us

Kotapride Academy
Address: 621, Mukesh Plaza, Near S.S. Dairy, Dadabari, Kota (Raj.)
Call/WhatsApp: 9828036274
Website: www.kotapride.com
Website: www.kotaprideacademyonline.com

Frequently Asked Questions (FAQ) – Complete Performance Marketing Course

1. What is Performance Marketing?

Performance Marketing is a digital marketing strategy where advertisers pay only when they get measurable results like clicks, leads, sales, or conversions.

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2. Who can join this course?

This course is suitable for:

• Students
• Business Owners
• Freelancers
• Job Seekers
• Startup Owners
• Marketing Professionals

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3. Do I need any technical background to join?

No. This course starts from basic concepts and gradually moves to advanced performance marketing strategies.

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4. What is the course duration?

The course duration is 2 Months 15 Days (2.5 Months).

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5. What is the course fee?

The course fee is ₹29,999/-.

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6. Is the course available online and offline?

Yes, the course is available in both:

• Online Mode
• Offline Classroom Training

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7. Will I get practical training?

Yes. This course is completely practical and includes:

• Live Campaigns
• Real Projects
• Case Studies
• Hands-on Ad Setup

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8. Which platforms will I learn in this course?

You will learn:

• Facebook Ads
• Instagram Ads
• Google Ads
• YouTube Ads
• WhatsApp Marketing
• Google Analytics
• Meta Pixel

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9. Will I learn Lead Generation?

Yes. You will learn:

• Facebook Lead Ads
• Google Lead Campaigns
• WhatsApp Lead Generation
• Landing Page Optimization
• Funnel Building

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10. Does the course include Google Ads training?

Yes. Complete Google Ads training is included:

• Search Ads
• Display Ads
• YouTube Ads
• Shopping Ads
• Keyword Research

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11. Will I learn Meta (Facebook & Instagram) Ads?

Yes. You will learn:

• Business Manager Setup
• Audience Targeting
• Pixel Setup
• Retargeting
• Lead Ads
• Conversion Campaigns

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12. Will I get a certificate after course completion?

Yes, you will receive a Certificate of Completion after successfully finishing the course.

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13. Can I start freelancing after this course?

Yes. The course includes freelancing guidance for platforms like:

• Fiverr
• Upwork
• Freelancer
• LinkedIn

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14. Can business owners join this course?

Absolutely. Business owners can learn how to:

• Generate Leads
• Increase Sales
• Run Ads
• Scale Their Business Online

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15. Will I learn how to create high-converting ads?

Yes. You will learn:

• Ad Copywriting
• Creative Design Tips
• Video Ad Strategy
• CTA Optimization
• A/B Testing

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16. What tools will I learn?

You will work with tools like:

• Canva
• Google Ads
• Meta Ads Manager
• Google Analytics
• Tag Manager
• SEMrush
• Zapier

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17. Is support available after course completion?

Yes. You will get:

• Lifetime Support
• Guidance
• Doubt Solving Assistance

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18. Will real business examples be covered?

Yes. The course includes real business case studies including:

• Local Business Marketing
• E-commerce Campaigns
• International Lead Generation

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19. Can I run ads for clients after this course?

Yes. After completing the course, you can confidently manage advertising campaigns for clients and businesses.

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20. How can I contact for admission or inquiry?

Call/WhatsApp: 9828036274
Website: www.kotapride.com
Website: www.kotaprideacademyonline.com

Become a Digital Marketer – Master Digital Marketing Course by Kotapride

Digital marketing is no longer optional — it is one of the fastest-growing career industries in India and globally. Businesses are moving online, and skilled digital marketers are in high demand.

If you want to build a strong career, start freelancing, or launch your own agency, the Digital Marketing Master Package by Kotapride is designed for you.

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About Kotapride Digital Marketing Institute

Kotapride is a professional digital marketing training and service organization focused on practical skill development. With 5+ years of industry experience and 100+ successful projects, Kotapride provides real client-based practical training.

We focus on implementation, not just theory.

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Course Overview

Course Name: Become a Digital Marketer – Master Package
Duration: 150 Hours (5 Months)
Modules: 76
Course Fee: ₹50,000/-

This program includes Starter and Professional level training and is designed for:

• Students
• Job Seekers
• Business Owners
• Freelancers
• Startup Founders

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What You Will Learn

1. Digital Marketing Foundation

• Internet & Search Engine Basics
• Domain & Hosting Knowledge
• Types of Websites
• Career Scope in Digital Marketing

2. Website Development & Management

• Static, Dynamic & E-commerce Websites
• Admin Panel & Control Panel
• Payment Gateway Integration
• Landing Pages & Plugins
• Website Troubleshooting

3. Search Engine Optimization (SEO)

• On-Page & Off-Page SEO
• Advanced SEO Strategy
• Keyword Research
• Google Search Console
• Website Ranking Techniques

4. Google Ads & PPC

• Campaign Setup
• Display Advertising
• Retargeting Strategy
• Landing Page Optimization
• Performance Monitoring

5. Social Media Marketing

• Facebook & Instagram Ads
• LinkedIn Marketing
• YouTube Marketing
• Influencer Marketing
• Advanced Targeting Strategy

6. Content & Branding

• Blog Creation
• Copywriting
• Online Review Management
• Business Profile Creation
• Classified Listings

7. Email, SMS & Mobile Marketing

• Business Email Setup
• Email Marketing Campaigns
• Bulk SMS Marketing
• IVR & Toll-Free Setup
• QR Codes & Digital Signature

8. Analytics & Advanced Tools

• Google Analytics
• Conversion Tracking
• Affiliate Marketing
• Google AdSense
• AI & Machine Learning Awareness

9. Business & Client Handling

• Client Communication
• Quotation & Pricing Strategy
• How to Get Clients
• Presentation Skills
• Customer Satisfaction Strategy

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100% Practical Implementation

At Kotapride, you will:

• Run Live SEO Projects
• Create Real Google Ads Campaigns
• Execute Social Media Campaigns
• Optimize Websites Practically
• Learn Real-Time Troubleshooting

This ensures you are job-ready and freelance-ready.

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Career Opportunities After This Course

After completing this course, you can become:

• Digital Marketing Executive
• SEO Specialist
• Social Media Manager
• PPC Expert
• Content Strategist
• Affiliate Marketer
• E-commerce Manager
• Digital Marketing Consultant

Income Potential

• Job: ₹15,000 – ₹50,000+ per month
• Freelancing: Unlimited earning potential
• Start Your Own Agency
• Launch Your Startup

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Why Choose Kotapride?

• 100% Practical Training
• Live Campaign Execution
• Freelancer & Startup Guidance
• Advanced Marketing Strategy
• Client Handling & Quotation Training
• Complete Digital Ecosystem Learning

We don’t just teach digital marketing — we prepare you for real market competition.

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Who Should Join?

• Students looking for career-oriented skills
• Business owners wanting to grow online
• Job seekers searching for high-demand skills
• Individuals who want to earn from home
• Entrepreneurs planning to start their own agency

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Enroll Today

Digital marketing is the future. The earlier you start, the faster you grow.

Join Kotapride’s Digital Marketing Master Package and build your digital career with confidence.

Contact Kotapride

Location: Kota, Rajasthan
Website: kotapride.com, www.kotaprideacademyonline.com
Course Fee: ₹50,000/-
Duration: 5 Months (150 Hours)
76 Modules

Start your journey today and become a certified digital marketing professional.

Google Ads सीखो – अपने Business को Digital उचाईयों तक ले जाओ!

आज के डिजिटल दौर में अगर आप चाहते हैं कि आपका बिज़नेस Google पर दिखाई दे, तो Google Ads एक दमदार हथियार है। चाहे आप एक छोटे व्यापारी हों, स्टार्टअप चलाते हों या एक डिजिटल मार्केटिंग सीखने वाले स्टूडेंट, यह कोर्स आपको शुरुआत से मास्टरी तक लेकर जाएगा।

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कोर्स का संक्षिप्त परिचय (Course Overview)

यह एक हाथों-हाथ सीखने वाला (Practical) कोर्स है जिसमें आप Google Ads की शुरुआत से लेकर campaign optimization तक सब कुछ सीखेंगे — बिलकुल आसान भाषा में, उदाहरणों और exercises के साथ।

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कोर्स की रूपरेखा (Course Outline)

Module 1: Google Ads की शुरुआत

• Google Ads क्या है?
• इसके फ़ायदे क्या हैं व्यापार के लिए?
• अपना पहला Google Ads खाता कैसे बनाएं

Module 2: Keyword Research और Planning

• Keywords का मतलब क्या होता है?
• Google Keyword Planner का सही इस्तेमाल
• अपने बिज़नेस के लिए सही keywords कैसे खोजें

Module 3: Campaign और Ad Group बनाना

• Campaign के प्रकार: Search, Display, Shopping, Video
• Ad group को सही तरीके से organize करना
• Text, Image और Video ads बनाना

Module 4: Bidding Strategy और Budgeting

• Bidding के प्रकार: CPC, CPM, CPA
• Manual और Automated Bidding का फर्क
• Daily budget और bid adjustment कैसे करें

Module 5: Ad Extensions और Formats

• Site Links, Callout, Call Extension जैसे ad extensions
• Responsive Ads और अन्य creative ad formats

Module 6: Campaign Optimization और Performance Analysis

• Conversion tracking कैसे set करें
• Campaign performance को analyze करना
• ROI (Return on Investment) बढ़ाने के तरीके

Module 7: Advanced Strategy और Best Practices

• Remarketing (फिर से जुड़ना)
• Ad scheduling (समय अनुसार ads दिखाना)
• Geo-targeting (स्थान आधारित ads चलाना)

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व्यावहारिक अभ्यास (Practical Exercises)

• खुद से एक Google Ads Campaign बनाएं
• Ad group और Ads तैयार करें
• Campaign को analyze करें और सुधारें
• Reports को समझें और फ़ैसले लें

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यह कोर्स किनके लिए है? (Who Should Join?)

• Digital marketing सीखने वाले विद्यार्थी
• Local व्यापारी और बिज़नेस मालिक
• Freelancers और Agencies
• जो लोग Google के ज़रिए अपने products/services बेचने चाहते हैं

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कोर्स फॉर्मेट (Course Format)

• Video लेक्चर आसान भाषा में
• Downloadable resources: checklist, templates
• Quiz और Practical Exercises
• Lifetime Access और Regular Updates

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आप क्या सीखेंगे इस कोर्स से?

• Campaign बनाना और चलाना
• सही keywords चुनना और ad लिखना
• Campaign का analysis और optimization
• Business को Google पर top पर लाना

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अभी शुरुआत करें

अगर आप भी चाहते हैं कि आपके बिज़नेस की गूंज Google तक पहुंचे, तो आज ही इस कोर्स को Join कीजिए और बनिए एक Google Ads Expert.

संपर्क करें: +91-9828036274
Website: www.kotapride.com

Mastering Google Ads – A Practical Step-by-Step Guide
Course Overview:
Learn Google Ads from scratch and become proficient in creating and managing successful campaigns. This hands-on course covers everything from setting up a Google Ads account to optimizing and analyzing campaigns.

Course Outline:
Module 1: Introduction to Google Ads

• Overview of Google Ads platform
• Benefits of using Google Ads
• Setting up a Google Ads account

Module 2: Keyword Research and Planning

• Understanding keyword research
• Using Google Keyword Planner
• Identifying relevant keywords

Module 3: Creating Campaigns and Ad Groups

• Campaign types (Search, Display, Shopping, Video)
• Ad group structure and organization
• Creating ads (text, image, video)

Module 4: Bidding Strategies and Budgeting

• Understanding bidding strategies (CPC, CPM, CPA)
• Setting budgets and bid adjustments
• Automated bidding options

Module 5: Ad Extensions and Formats

• Ad extensions (site links, callouts, call extensions)
• Ad formats (responsive search ads, image ads)

Module 6: Campaign Optimization and Analysis

• Tracking conversions and metrics
• Analyzing campaign performance
• Optimizing campaigns for better ROI

Module 7: Advanced Topics and Best Practices

• Remarketing and audience targeting
• Ad scheduling and geo-targeting
• Advanced bidding strategies

Practical Exercises:

• Setting up a Google Ads campaign
• Creating ad groups and ads
• Optimizing campaigns for better performance
• Analyzing campaign results

Course Format:

• Video lessons
• Practical exercises and quizzes
• Downloadable resources (templates, checklists)

Target Audience:

• Digital marketers
• Small business owners
• Entrepreneurs
• Anyone interested in learning Google Ads

For More Information:

Contact Number: 9828036274
Website: www.kotaprideacademyonline.com
Email: Online@kotapride.com