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Tag: Digital Marketing Certification

Performance Marketing CoursekotapridekotaMay 18, 2026
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Performance Marketing Course Syllabus By Kotapride

Complete Performance Marketing Course in Kota – Learn Facebook & Google Ads with Live Projects

In today’s digital world, businesses are shifting rapidly from traditional marketing to result-driven online advertising. Whether you are a student, freelancer, business owner, or job seeker, learning Performance Marketing can open the door to high-income opportunities, freelancing, and business growth.

Kotapride brings you a Complete Performance Marketing Course designed to teach you everything from basic digital marketing concepts to advanced advertising strategies using Facebook Ads, Instagram Ads, Google Ads, Lead Generation, Retargeting, Funnel Building, and much more.

If you want to become a skilled Digital Marketer and generate real business results, this course is the perfect starting point.

Course Duration & Fees

  • Course Duration: 2 Months 15 Days (2.5 Months)
  • Course Fees: ₹29,999/-
  • Mode: Online / Offline
  • Training Type: Practical + Live Projects
  • Suitable For: Students, Business Owners, Freelancers & Job Seekers

Why Learn Performance Marketing?

Performance Marketing is one of the fastest-growing skills in the digital industry because businesses only pay when they get measurable results like:

  • Clicks
  • Leads
  • Sales
  • Website Traffic
  • Form Submissions

Unlike traditional marketing, performance marketing allows businesses to track every rupee spent and optimize campaigns for maximum ROI.

Benefits of Performance Marketing

  • Low-budget advertising options
  • Real-time campaign tracking
  • Exact audience targeting
  • Faster business growth
  • High return on investment (ROI)
  • Scalable lead generation

What You Will Learn in This Course

This course is specially designed to provide practical training with real-world projects. You will learn:

1. Introduction to Performance Marketing

  • Fundamentals of digital advertising
  • Traditional vs digital marketing
  • Understanding marketing funnels
  • How performance-based advertising works

2. Digital Marketing Basics

Learn important marketing terms such as:

  • Impression
  • Reach
  • CTR
  • CPC
  • Conversion
  • Engagement
  • ROI

CTR Formula:
CTR=ClicksImpressions×100CTR = \frac{Clicks}{Impressions} \times 100CTR=ImpressionsClicks​×100

CPC Formula:
CPC=Total SpendTotal ClicksCPC = \frac{Total\ Spend}{Total\ Clicks}CPC=Total ClicksTotal Spend​

Facebook & Instagram Ads Training

You will learn how to run high-converting ads using Meta platforms.

Topics Covered:

  • Facebook Business Manager Setup
  • Ad Account Creation
  • Meta Pixel Setup
  • Instagram Integration
  • Audience Targeting
  • Lookalike Audiences
  • Retargeting Campaigns
  • Lead Generation Ads
  • WhatsApp Ads

Ad Objectives You Will Learn

  • Awareness Campaigns
  • Traffic Campaigns
  • Engagement Ads
  • Lead Generation Ads
  • Sales Campaigns

Google Ads Mastery

Learn to run profitable campaigns using Google Ads.

Google Ads Types Covered

  • Search Ads
  • Display Ads
  • YouTube Ads
  • Shopping Ads

Keyword Research Training

You will learn:

  • Broad Match Keywords
  • Phrase Match Keywords
  • Exact Match Keywords
  • Competitor Keyword Research
  • Keyword Planning Strategies

Landing Page Optimization

A successful ad campaign depends heavily on a good landing page.

You Will Learn:

  • High-converting landing page design
  • CTA optimization
  • Mobile-friendly layouts
  • Form optimization
  • Trust-building elements
  • Fast-loading page techniques

Lead Generation Training

Lead generation is one of the most important skills for agencies and businesses.

Platforms Covered

  • Facebook Lead Ads
  • Google Search Ads
  • LinkedIn Ads
  • WhatsApp Marketing

Lead Magnet Ideas

  • Free Ebook
  • Discount Coupons
  • Free Consultation
  • Free Demo
  • Price Lists

Pixel & Tracking Setup

Tracking helps advertisers measure campaign success.

Topics Covered

  • Meta Pixel Setup
  • Conversion Tracking
  • Retargeting Setup
  • Audience Building
  • Event Tracking

You will also learn website tracking using Google Analytics.

E-commerce Performance Marketing

This module focuses on scaling online stores and e-commerce businesses.

Learn:

  • Product Funnel Strategy
  • Add-to-Cart Campaigns
  • Purchase Optimization
  • Dynamic Product Ads
  • Customer Retargeting

Platforms Covered

  • Shopify
  • WooCommerce
  • Amazon

Advanced Performance Marketing Topics

Advanced modules include:

  • Conversion API
  • Funnel Building
  • AI Creatives
  • Email Funnels
  • CRM Integration
  • Marketing Automation
  • WhatsApp Automation
  • Lookalike Scaling

Important Marketing KPIs

ROAS Formula:
ROAS=RevenueAd SpendROAS = \frac{Revenue}{Ad\ Spend}ROAS=Ad SpendRevenue​

Conversion Rate Formula:
Conversion Rate=ConversionsVisitors×100Conversion\ Rate = \frac{Conversions}{Visitors} \times 100Conversion Rate=VisitorsConversions​×100

CPL Formula:
CPL=Total SpendTotal LeadsCPL = \frac{Total\ Spend}{Total\ Leads}CPL=Total LeadsTotal Spend​

Freelancing & Agency Setup

This course also helps you build a career in freelancing and agency services.

Freelancing Platforms

  • Fiverr
  • Upwork
  • Freelancer
  • LinkedIn

Services You Can Offer

  • Facebook Ads Management
  • Google Ads Services
  • Lead Generation
  • Social Media Marketing
  • WhatsApp Marketing

Who Should Join This Course?

This course is ideal for:

  • Students
  • Freelancers
  • Job Seekers
  • Startup Owners
  • Business Owners
  • Marketing Professionals
  • Agency Owners

Why Choose Kotapride Performance Marketing Course?

Key Benefits:

  • 100% Practical Training
  • Live Projects & Real Case Studies
  • Industry Expert Trainers
  • Step-by-Step Learning
  • Online & Offline Classes
  • Lifetime Support & Guidance
  • Certificate of Completion
  • Freelancing Guidance
  • Real Business Examples

Career Opportunities After This Course

After completing this course, you can:

  • Work as a Performance Marketer
  • Start Freelancing
  • Launch Your Own Agency
  • Handle Client Ads
  • Generate Business Leads
  • Scale E-commerce Brands
  • Earn High Income Online

Performance Marketing is one of the most powerful digital skills in today’s online business world. With proper learning, testing, and consistency, you can build a successful career and grow businesses effectively.

Contact Us

Kotapride Academy
Address: 621, Mukesh Plaza, Near S.S. Dairy, Dadabari, Kota (Raj.)
Call/WhatsApp: 9828036274
Website: www.kotapride.com
Website: www.kotaprideacademyonline.com

Frequently Asked Questions (FAQ) – Complete Performance Marketing Course

1. What is Performance Marketing?

Performance Marketing is a digital marketing strategy where advertisers pay only when they get measurable results like clicks, leads, sales, or conversions.

2. Who can join this course?

This course is suitable for:

  • Students
  • Business Owners
  • Freelancers
  • Job Seekers
  • Startup Owners
  • Marketing Professionals

3. Do I need any technical background to join?

No. This course starts from basic concepts and gradually moves to advanced performance marketing strategies.

4. What is the course duration?

The course duration is 2 Months 15 Days (2.5 Months).

5. What is the course fee?

The course fee is ₹29,999/-.

6. Is the course available online and offline?

Yes, the course is available in both:

  • Online Mode
  • Offline Classroom Training

7. Will I get practical training?

Yes. This course is completely practical and includes:

  • Live Campaigns
  • Real Projects
  • Case Studies
  • Hands-on Ad Setup

8. Which platforms will I learn in this course?

You will learn:

  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • YouTube Ads
  • WhatsApp Marketing
  • Google Analytics
  • Meta Pixel

9. Will I learn Lead Generation?

Yes. You will learn:

  • Facebook Lead Ads
  • Google Lead Campaigns
  • WhatsApp Lead Generation
  • Landing Page Optimization
  • Funnel Building

10. Does the course include Google Ads training?

Yes. Complete Google Ads training is included:

  • Search Ads
  • Display Ads
  • YouTube Ads
  • Shopping Ads
  • Keyword Research

11. Will I learn Meta (Facebook & Instagram) Ads?

Yes. You will learn:

  • Business Manager Setup
  • Audience Targeting
  • Pixel Setup
  • Retargeting
  • Lead Ads
  • Conversion Campaigns

12. Will I get a certificate after course completion?

Yes, you will receive a Certificate of Completion after successfully finishing the course.

13. Can I start freelancing after this course?

Yes. The course includes freelancing guidance for platforms like:

  • Fiverr
  • Upwork
  • Freelancer
  • LinkedIn

14. Can business owners join this course?

Absolutely. Business owners can learn how to:

  • Generate Leads
  • Increase Sales
  • Run Ads
  • Scale Their Business Online

15. Will I learn how to create high-converting ads?

Yes. You will learn:

  • Ad Copywriting
  • Creative Design Tips
  • Video Ad Strategy
  • CTA Optimization
  • A/B Testing

16. What tools will I learn?

You will work with tools like:

  • Canva
  • Google Ads
  • Meta Ads Manager
  • Google Analytics
  • Tag Manager
  • SEMrush
  • Zapier

17. Is support available after course completion?

Yes. You will get:

  • Lifetime Support
  • Guidance
  • Doubt Solving Assistance

18. Will real business examples be covered?

Yes. The course includes real business case studies including:

  • Local Business Marketing
  • E-commerce Campaigns
  • International Lead Generation

19. Can I run ads for clients after this course?

Yes. After completing the course, you can confidently manage advertising campaigns for clients and businesses.

20. How can I contact for admission or inquiry?

Call/WhatsApp: 9828036274
Website: www.kotapride.com
Website: www.kotaprideacademyonline.com

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