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May 2026
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Performance Marketing CoursekotapridekotaMay 18, 2026
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Performance Marketing Course Syllabus By Kotapride

Complete Performance Marketing Course in Kota – Learn Facebook & Google Ads with Live Projects

In today’s digital world, businesses are shifting rapidly from traditional marketing to result-driven online advertising. Whether you are a student, freelancer, business owner, or job seeker, learning Performance Marketing can open the door to high-income opportunities, freelancing, and business growth.

Kotapride brings you a Complete Performance Marketing Course designed to teach you everything from basic digital marketing concepts to advanced advertising strategies using Facebook Ads, Instagram Ads, Google Ads, Lead Generation, Retargeting, Funnel Building, and much more.

If you want to become a skilled Digital Marketer and generate real business results, this course is the perfect starting point.

Course Duration & Fees

  • Course Duration: 2 Months 15 Days (2.5 Months)
  • Course Fees: ₹29,999/-
  • Mode: Online / Offline
  • Training Type: Practical + Live Projects
  • Suitable For: Students, Business Owners, Freelancers & Job Seekers

Why Learn Performance Marketing?

Performance Marketing is one of the fastest-growing skills in the digital industry because businesses only pay when they get measurable results like:

  • Clicks
  • Leads
  • Sales
  • Website Traffic
  • Form Submissions

Unlike traditional marketing, performance marketing allows businesses to track every rupee spent and optimize campaigns for maximum ROI.

Benefits of Performance Marketing

  • Low-budget advertising options
  • Real-time campaign tracking
  • Exact audience targeting
  • Faster business growth
  • High return on investment (ROI)
  • Scalable lead generation

What You Will Learn in This Course

This course is specially designed to provide practical training with real-world projects. You will learn:

1. Introduction to Performance Marketing

  • Fundamentals of digital advertising
  • Traditional vs digital marketing
  • Understanding marketing funnels
  • How performance-based advertising works

2. Digital Marketing Basics

Learn important marketing terms such as:

  • Impression
  • Reach
  • CTR
  • CPC
  • Conversion
  • Engagement
  • ROI

CTR Formula:
CTR=ClicksImpressions×100CTR = \frac{Clicks}{Impressions} \times 100CTR=ImpressionsClicks​×100

CPC Formula:
CPC=Total SpendTotal ClicksCPC = \frac{Total\ Spend}{Total\ Clicks}CPC=Total ClicksTotal Spend​

Facebook & Instagram Ads Training

You will learn how to run high-converting ads using Meta platforms.

Topics Covered:

  • Facebook Business Manager Setup
  • Ad Account Creation
  • Meta Pixel Setup
  • Instagram Integration
  • Audience Targeting
  • Lookalike Audiences
  • Retargeting Campaigns
  • Lead Generation Ads
  • WhatsApp Ads

Ad Objectives You Will Learn

  • Awareness Campaigns
  • Traffic Campaigns
  • Engagement Ads
  • Lead Generation Ads
  • Sales Campaigns

Google Ads Mastery

Learn to run profitable campaigns using Google Ads.

Google Ads Types Covered

  • Search Ads
  • Display Ads
  • YouTube Ads
  • Shopping Ads

Keyword Research Training

You will learn:

  • Broad Match Keywords
  • Phrase Match Keywords
  • Exact Match Keywords
  • Competitor Keyword Research
  • Keyword Planning Strategies

Landing Page Optimization

A successful ad campaign depends heavily on a good landing page.

You Will Learn:

  • High-converting landing page design
  • CTA optimization
  • Mobile-friendly layouts
  • Form optimization
  • Trust-building elements
  • Fast-loading page techniques

Lead Generation Training

Lead generation is one of the most important skills for agencies and businesses.

Platforms Covered

  • Facebook Lead Ads
  • Google Search Ads
  • LinkedIn Ads
  • WhatsApp Marketing

Lead Magnet Ideas

  • Free Ebook
  • Discount Coupons
  • Free Consultation
  • Free Demo
  • Price Lists

Pixel & Tracking Setup

Tracking helps advertisers measure campaign success.

Topics Covered

  • Meta Pixel Setup
  • Conversion Tracking
  • Retargeting Setup
  • Audience Building
  • Event Tracking

You will also learn website tracking using Google Analytics.

E-commerce Performance Marketing

This module focuses on scaling online stores and e-commerce businesses.

Learn:

  • Product Funnel Strategy
  • Add-to-Cart Campaigns
  • Purchase Optimization
  • Dynamic Product Ads
  • Customer Retargeting

Platforms Covered

  • Shopify
  • WooCommerce
  • Amazon

Advanced Performance Marketing Topics

Advanced modules include:

  • Conversion API
  • Funnel Building
  • AI Creatives
  • Email Funnels
  • CRM Integration
  • Marketing Automation
  • WhatsApp Automation
  • Lookalike Scaling

Important Marketing KPIs

ROAS Formula:
ROAS=RevenueAd SpendROAS = \frac{Revenue}{Ad\ Spend}ROAS=Ad SpendRevenue​

Conversion Rate Formula:
Conversion Rate=ConversionsVisitors×100Conversion\ Rate = \frac{Conversions}{Visitors} \times 100Conversion Rate=VisitorsConversions​×100

CPL Formula:
CPL=Total SpendTotal LeadsCPL = \frac{Total\ Spend}{Total\ Leads}CPL=Total LeadsTotal Spend​

Freelancing & Agency Setup

This course also helps you build a career in freelancing and agency services.

Freelancing Platforms

  • Fiverr
  • Upwork
  • Freelancer
  • LinkedIn

Services You Can Offer

  • Facebook Ads Management
  • Google Ads Services
  • Lead Generation
  • Social Media Marketing
  • WhatsApp Marketing

Who Should Join This Course?

This course is ideal for:

  • Students
  • Freelancers
  • Job Seekers
  • Startup Owners
  • Business Owners
  • Marketing Professionals
  • Agency Owners

Why Choose Kotapride Performance Marketing Course?

Key Benefits:

  • 100% Practical Training
  • Live Projects & Real Case Studies
  • Industry Expert Trainers
  • Step-by-Step Learning
  • Online & Offline Classes
  • Lifetime Support & Guidance
  • Certificate of Completion
  • Freelancing Guidance
  • Real Business Examples

Career Opportunities After This Course

After completing this course, you can:

  • Work as a Performance Marketer
  • Start Freelancing
  • Launch Your Own Agency
  • Handle Client Ads
  • Generate Business Leads
  • Scale E-commerce Brands
  • Earn High Income Online

Performance Marketing is one of the most powerful digital skills in today’s online business world. With proper learning, testing, and consistency, you can build a successful career and grow businesses effectively.

Contact Us

Kotapride Academy
Address: 621, Mukesh Plaza, Near S.S. Dairy, Dadabari, Kota (Raj.)
Call/WhatsApp: 9828036274
Website: www.kotapride.com
Website: www.kotaprideacademyonline.com

Frequently Asked Questions (FAQ) – Complete Performance Marketing Course

1. What is Performance Marketing?

Performance Marketing is a digital marketing strategy where advertisers pay only when they get measurable results like clicks, leads, sales, or conversions.

2. Who can join this course?

This course is suitable for:

  • Students
  • Business Owners
  • Freelancers
  • Job Seekers
  • Startup Owners
  • Marketing Professionals

3. Do I need any technical background to join?

No. This course starts from basic concepts and gradually moves to advanced performance marketing strategies.

4. What is the course duration?

The course duration is 2 Months 15 Days (2.5 Months).

5. What is the course fee?

The course fee is ₹29,999/-.

6. Is the course available online and offline?

Yes, the course is available in both:

  • Online Mode
  • Offline Classroom Training

7. Will I get practical training?

Yes. This course is completely practical and includes:

  • Live Campaigns
  • Real Projects
  • Case Studies
  • Hands-on Ad Setup

8. Which platforms will I learn in this course?

You will learn:

  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • YouTube Ads
  • WhatsApp Marketing
  • Google Analytics
  • Meta Pixel

9. Will I learn Lead Generation?

Yes. You will learn:

  • Facebook Lead Ads
  • Google Lead Campaigns
  • WhatsApp Lead Generation
  • Landing Page Optimization
  • Funnel Building

10. Does the course include Google Ads training?

Yes. Complete Google Ads training is included:

  • Search Ads
  • Display Ads
  • YouTube Ads
  • Shopping Ads
  • Keyword Research

11. Will I learn Meta (Facebook & Instagram) Ads?

Yes. You will learn:

  • Business Manager Setup
  • Audience Targeting
  • Pixel Setup
  • Retargeting
  • Lead Ads
  • Conversion Campaigns

12. Will I get a certificate after course completion?

Yes, you will receive a Certificate of Completion after successfully finishing the course.

13. Can I start freelancing after this course?

Yes. The course includes freelancing guidance for platforms like:

  • Fiverr
  • Upwork
  • Freelancer
  • LinkedIn

14. Can business owners join this course?

Absolutely. Business owners can learn how to:

  • Generate Leads
  • Increase Sales
  • Run Ads
  • Scale Their Business Online

15. Will I learn how to create high-converting ads?

Yes. You will learn:

  • Ad Copywriting
  • Creative Design Tips
  • Video Ad Strategy
  • CTA Optimization
  • A/B Testing

16. What tools will I learn?

You will work with tools like:

  • Canva
  • Google Ads
  • Meta Ads Manager
  • Google Analytics
  • Tag Manager
  • SEMrush
  • Zapier

17. Is support available after course completion?

Yes. You will get:

  • Lifetime Support
  • Guidance
  • Doubt Solving Assistance

18. Will real business examples be covered?

Yes. The course includes real business case studies including:

  • Local Business Marketing
  • E-commerce Campaigns
  • International Lead Generation

19. Can I run ads for clients after this course?

Yes. After completing the course, you can confidently manage advertising campaigns for clients and businesses.

20. How can I contact for admission or inquiry?

Call/WhatsApp: 9828036274
Website: www.kotapride.com
Website: www.kotaprideacademyonline.com

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Social Media Marketing (SMM) Skill CoursekotapridekotaMarch 10, 2026
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Social Media Marketing Course Kota

Social Media Marketing Course in Kota – Easy Digital Skills Course by Kotapride Agency

आज का समय पूरी तरह Digital World का समय है। आज हर व्यक्ति Facebook, Instagram, YouTube और LinkedIn जैसे सोशल मीडिया प्लेटफॉर्म का उपयोग करता है। लेकिन क्या आप जानते हैं कि इन प्लेटफॉर्म्स की मदद से Business Promote करना, Brand बनाना और Online Career बनाना भी संभव है।

अगर आप भी Social Media Marketing सीखना चाहते हैं, तो Kotapride Agency का Social Media Marketing Skill Course आपके लिए एक बेहतरीन अवसर है।

यह कोर्स इस तरह बनाया गया है कि Students, Beginners और Business Owners भी इसे आसानी से समझ सकें।

Social Media Marketing क्या है?

जब हम Facebook, Instagram या YouTube पर किसी Business, Product या Brand को Promote करते हैं, तो उसे Social Media Marketing कहा जाता है।

उदाहरण के लिए:

  • Instagram Page बनाना
  • Facebook पर Ads चलाना
  • YouTube पर Business Videos डालना
  • Social Media पर Audience बढ़ाना

इन सभी तरीकों को Social Media Marketing कहा जाता है।

आज के समय में लगभग हर Business Digital Marketing का उपयोग करके अपने Customers बढ़ा रहा है।

Kotapride Agency Social Media Marketing Course

Kotapride Agency एक Professional Digital Marketing Training Program प्रदान करती है जिसमें आपको Social Media Marketing के सभी जरूरी Skills सिखाए जाते हैं।

यह Course Practical Training और Live Projects के साथ तैयार किया गया है ताकि Students को Real Experience मिल सके।

इस Course में आपको सिखाया जाएगा कि कैसे:

  • Social Media Pages बनाते हैं
  • Business Branding करते हैं
  • Ads Campaign चलाते हैं
  • Audience Engagement बढ़ाते हैं
  • Digital Marketing Strategy बनाते हैं

Course में क्या सिखाया जाएगा

इस Course में आपको Step by Step Social Media Marketing Training दी जाएगी।

आप सीखेंगे:

✔ Facebook Marketing
✔ Instagram Marketing
✔ LinkedIn Marketing
✔ YouTube Promotion
✔ Social Media Content Creation
✔ Facebook Ads & Instagram Ads
✔ Branding & Audience Growth
✔ Digital Marketing Strategies

Live Projects के साथ Practical Training

इस Course की सबसे बड़ी खासियत है कि इसमें आपको Live Projects पर काम करने का मौका मिलेगा।

इसका मतलब है कि आप सिर्फ theory नहीं पढ़ेंगे बल्कि Real Social Media Campaigns पर काम करके practical experience भी प्राप्त करेंगे।

इससे आपको Digital Marketing Industry को समझने में आसानी होगी।

Online और Offline Classes

Kotapride Agency यह Course दो modes में उपलब्ध कराती है।

Online Classes

  • घर बैठे सीख सकते हैं
  • Mobile या Laptop से learning
  • Time की बचत

Offline Classes

  • Classroom Training
  • Direct Guidance
  • Live Demonstration

दोनों modes में आपको Same Course Content और Certificate मिलेगा।

यह Course किनके लिए है

यह Course खास तौर पर इन लोगों के लिए बनाया गया है:

  • Students
  • Beginners
  • Business Owners
  • Entrepreneurs
  • Freelancers
  • Digital Marketing सीखने वाले लोग

अगर आपको Computer या Mobile की Basic Knowledge है तो आप यह Course आसानी से सीख सकते हैं।

Course Fee & Certification

Course Fee: ₹19,999

Course पूरा करने के बाद आपको Kotapride Agency की तरफ से Certificate दिया जाएगा जो आपके Career Profile को मजबूत बनाने में मदद करेगा।

Course के बाद Career Opportunities

इस Course को पूरा करने के बाद आप कई तरह के Career Options चुन सकते हैं जैसे:

  • Social Media Manager
  • Digital Marketing Executive
  • Freelance Social Media Marketer
  • Online Branding Expert
  • Digital Advertising Specialist

आप इन Skills का उपयोग करके अपना Business Online Grow भी कर सकते हैं।

Frequently Asked Questions (FAQs)

1. Social Media Marketing Course क्या है?

यह Course आपको सिखाता है कि Facebook, Instagram, YouTube और LinkedIn पर Business Promotion और Marketing कैसे की जाती है।

2. यह Course कौन join कर सकता है?

यह Course Students, Beginners, Business Owners, Entrepreneurs और Freelancers सभी के लिए है।

3. क्या यह Course Online और Offline दोनों में available है?

हाँ, यह Course Online और Offline दोनों modes में available है।

4. Course की Fee क्या है?

इस Course की Fee ₹19,999 है।

5. Course पूरा करने के बाद Certificate मिलेगा?

हाँ, Course पूरा करने के बाद आपको Kotapride Agency का Certificate दिया जाएगा।

6. क्या Live Projects पर काम करने का मौका मिलेगा?

हाँ, इस Course में आपको Live Projects और Real Campaigns पर काम करने का मौका मिलेगा।

7. क्या Course के लिए previous experience जरूरी है?

नहीं, यह Course Basic से Advanced Level तक training देता है इसलिए beginners भी join कर सकते हैं।

Testimonials

Rohit Sharma (Business Owner)

“मैंने Kotapride Agency का Social Media Marketing Course join किया और मुझे बहुत अच्छा experience मिला। Course के बाद मैंने अपने business की Facebook और Instagram marketing शुरू की और customers बढ़ने लगे।”

Meeta Yadav (Entrepreneur)

“यह Course beginners के लिए बहुत helpful है। अब मैं अपने brand की online branding और promotion खुद कर पा रही हूँ।”

Vivek Singh (Student)

“Course बहुत informative और practical था। Live projects से मुझे real experience मिला और Social Media Marketing की अच्छी understanding हो गई।”

Contact Information

अगर आप इस Course को Join करना चाहते हैं तो नीचे दिए गए Contact से जानकारी ले सकते हैं।

Website
www.kotapride.com
www.kotaprideacademyonline.com

Phone
9828036274

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Digital Marketing Skill CourseskotapridekotaFebruary 26, 2026
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Best Digital Marketing Course in Kota-76 Modules with Practical Training

Become a Digital Marketer – Master Digital Marketing Course by Kotapride

Digital marketing is no longer optional — it is one of the fastest-growing career industries in India and globally. Businesses are moving online, and skilled digital marketers are in high demand.

If you want to build a strong career, start freelancing, or launch your own agency, the Digital Marketing Master Package by Kotapride is designed for you.

About Kotapride Digital Marketing Institute

Kotapride is a professional digital marketing training and service organization focused on practical skill development. With 5+ years of industry experience and 100+ successful projects, Kotapride provides real client-based practical training.

We focus on implementation, not just theory.

Course Overview

Course Name: Become a Digital Marketer – Master Package
Duration: 150 Hours (5 Months)
Modules: 76
Course Fee: ₹50,000/-

This program includes Starter and Professional level training and is designed for:

  • Students
  • Job Seekers
  • Business Owners
  • Freelancers
  • Startup Founders

What You Will Learn

1. Digital Marketing Foundation

  • Internet & Search Engine Basics
  • Domain & Hosting Knowledge
  • Types of Websites
  • Career Scope in Digital Marketing

2. Website Development & Management

  • Static, Dynamic & E-commerce Websites
  • Admin Panel & Control Panel
  • Payment Gateway Integration
  • Landing Pages & Plugins
  • Website Troubleshooting

3. Search Engine Optimization (SEO)

  • On-Page & Off-Page SEO
  • Advanced SEO Strategy
  • Keyword Research
  • Google Search Console
  • Website Ranking Techniques

4. Google Ads & PPC

  • Campaign Setup
  • Display Advertising
  • Retargeting Strategy
  • Landing Page Optimization
  • Performance Monitoring

5. Social Media Marketing

  • Facebook & Instagram Ads
  • LinkedIn Marketing
  • YouTube Marketing
  • Influencer Marketing
  • Advanced Targeting Strategy

6. Content & Branding

  • Blog Creation
  • Copywriting
  • Online Review Management
  • Business Profile Creation
  • Classified Listings

7. Email, SMS & Mobile Marketing

  • Business Email Setup
  • Email Marketing Campaigns
  • Bulk SMS Marketing
  • IVR & Toll-Free Setup
  • QR Codes & Digital Signature

8. Analytics & Advanced Tools

  • Google Analytics
  • Conversion Tracking
  • Affiliate Marketing
  • Google AdSense
  • AI & Machine Learning Awareness

9. Business & Client Handling

  • Client Communication
  • Quotation & Pricing Strategy
  • How to Get Clients
  • Presentation Skills
  • Customer Satisfaction Strategy

100% Practical Implementation

At Kotapride, you will:

  • Run Live SEO Projects
  • Create Real Google Ads Campaigns
  • Execute Social Media Campaigns
  • Optimize Websites Practically
  • Learn Real-Time Troubleshooting

This ensures you are job-ready and freelance-ready.

Career Opportunities After This Course

After completing this course, you can become:

  • Digital Marketing Executive
  • SEO Specialist
  • Social Media Manager
  • PPC Expert
  • Content Strategist
  • Affiliate Marketer
  • E-commerce Manager
  • Digital Marketing Consultant

Income Potential

  • Job: ₹15,000 – ₹50,000+ per month
  • Freelancing: Unlimited earning potential
  • Start Your Own Agency
  • Launch Your Startup

Why Choose Kotapride?

  • 100% Practical Training
  • Live Campaign Execution
  • Freelancer & Startup Guidance
  • Advanced Marketing Strategy
  • Client Handling & Quotation Training
  • Complete Digital Ecosystem Learning

We don’t just teach digital marketing — we prepare you for real market competition.

Who Should Join?

  • Students looking for career-oriented skills
  • Business owners wanting to grow online
  • Job seekers searching for high-demand skills
  • Individuals who want to earn from home
  • Entrepreneurs planning to start their own agency

Enroll Today

Digital marketing is the future. The earlier you start, the faster you grow.

Join Kotapride’s Digital Marketing Master Package and build your digital career with confidence.

Contact Kotapride

Location: Kota, Rajasthan
Website: kotapride.com, www.kotaprideacademyonline.com
Course Fee: ₹50,000/-
Duration: 5 Months (150 Hours)
76 Modules

Start your journey today and become a certified digital marketing professional.

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