Mastering Google Ads – A Practical Step-by-Step Guide
Mastering Google Ads – A Practical Step-by-Step Guide
Course Overview:
Learn Google Ads from scratch and become proficient in creating and managing successful campaigns. This hands-on course covers everything from setting up a Google Ads account to optimizing and analyzing campaigns.
Course Outline:
Module 1: Introduction to Google Ads
- Overview of Google Ads platform
- Benefits of using Google Ads
- Setting up a Google Ads account
Module 2: Keyword Research and Planning
- Understanding keyword research
- Using Google Keyword Planner
- Identifying relevant keywords
Module 3: Creating Campaigns and Ad Groups
- Campaign types (Search, Display, Shopping, Video)
- Ad group structure and organization
- Creating ads (text, image, video)
Module 4: Bidding Strategies and Budgeting
- Understanding bidding strategies (CPC, CPM, CPA)
- Setting budgets and bid adjustments
- Automated bidding options
Module 5: Ad Extensions and Formats
- Ad extensions (site links, callouts, call extensions)
- Ad formats (responsive search ads, image ads)
Module 6: Campaign Optimization and Analysis
- Tracking conversions and metrics
- Analyzing campaign performance
- Optimizing campaigns for better ROI
Module 7: Advanced Topics and Best Practices
- Remarketing and audience targeting
- Ad scheduling and geo-targeting
- Advanced bidding strategies
Practical Exercises:
- Setting up a Google Ads campaign
- Creating ad groups and ads
- Optimizing campaigns for better performance
- Analyzing campaign results
Course Format:
- Video lessons
- Practical exercises and quizzes
- Downloadable resources (templates, checklists)
Target Audience:
- Digital marketers
- Small business owners
- Entrepreneurs
- Anyone interested in learning Google Ads
For More Information:
Contact Number: 9828036274
Website: www.kotaprideacademyonline.com
Email: Online@kotapride.com